Sanlam "Worried" The brief was to demonstrate how, during a recession, it’s never too late to seek financial advice. A patient visits his psychiatrist and outlines his problem. He’s worried because he’s not worried like everyone else around him. The psychiatrist finds the problem rather intriguing until she discovers he’s actually financially secure and really shouldn’t be worried at all. The psychiatrist then starts to worry.

AAA School of Advertising "Big Appeal" We’ve all felt it. That pain screaming through our eyes, burrowing through our teeth and into our brains ultimately leaving us curled up in a corner asking, “Why God, why?” We’re talking about bad advertising of course. It happens all too often in this country. So we decided to remedy the situation at a grass roots level – a radio campaign for the AAA School of Advertising with the words, “Good ads turn bad quick. Don’t let it happen to you,” at the campaign’s core. You might say it’s a corporate responsibility campaign of sorts. Our way of attempting to save the public from the bane that is shoddy advertising.

Reckitt Benckiser "Captain's Log" At the Cannes International Advertising Festival 2007, The Jupiter Drawing Room (Johannesburg) was one of only seven agencies worldwide to win a coveted Campaign Gold Lion. The campaign was for Reckitt Benckiser’s Senokot product. The total number of entries was 1273. Only 5 Radio Campaign Lions were awarded in 2007.

Cannes Campaign Gold Lion

All About Airguns "Doorbell" A feature of one of the world’s best air guns is demonstrated in a way that captures the inventiveness of youthful high spirits.

Reckitt Benckiser "Enemy" At the Cannes International Advertising Festival 2007, The Jupiter Drawing Room (Johannesburg) was one of only seven agencies worldwide to win a coveted Campaign Gold Lion. The campaign was for Reckitt Benckiser’s Senokot product. The total number of entries was 1273. Only 5 Radio Campaign Lions were awarded in 2007.

Cannes Campaign Gold Lion

Arrive Alive "Jenna's Voicemail" Instead of showing the typical display of gore and carnage on our roads to package our message for Arrive Alive, we opted for a more subtle approach: creating the sound of a father’s heartbreak without him saying a word. Proof that sometimes the most powerful imagery one can evoke is in the mind.