Pen and Art

Mont Blanc Handwritten Newspaper

Mont Blanc is a well-known international pen brand stocked by Pen and Art, a supplier of fine writing instruments. Lately, the use of fountain pens has declined dramatically. We were briefed to increase the sales of these premium quality pens. We arranged with the newspapers to allow us to handwrite one of their pages. They provided us with all the articles and we wrote them out by hand in the style of newspaper editorial demonstrating the ease and pleasure of writing with a Mont Blanc fountain pen. This was the first time a newspaper had allowed an advertiser to set their articles and this fact alone generated a lot of publicity for Pen and Art.