Jiffy

Packaging Re-launch

Jiffy needed to refresh their brand image! We were thus approached to communicate a new positioning and design new packaging that would support the new brand message. Jiffy’s new positioning is FRESH, hence the new payoff “It’s not fresh till it’s Jiffy fresh.” This needed to be brought through in every element, from the logo design, to the packaging, to the ergonomics of the packaging and even the product itself.

THE PRODUCT RANGE
The Jiffy range consists of over 23 different SKU’s. It was thus important that the packaging design could apply to the various product dimensions, whilst maintaining aesthetic uniformity. It was, however, important that each product stood out individually so that consumers could easily identify the specific products within the range.