Planet Fitness

Spring Promotion

When it comes to Spring, people clean out more than just their cupboards, they re-evaluate their lives. They change habits, out with the old and in with the new so to speak. So when it was suggested to TJDR (Jhb) that the best way to use a limited budget was to try to own one day the idea of Spring Day seemed just right. We coupled a simple message with clean styling to increase the urge to act on Spring Day. We asked our audience to "Put aside whatever was putting them off" and come into Planet Fitness. We handed out gift bags complete with words to live by fridge magnets, we reminded them on streetpoles that "no matter what shape they were at Planet Fitness they would always fit in". On radio we reminded them that life wasn't about being stronger or faster, it was about doing all you can to get more out of life and in just one month we converted many of the undecided. But Spring is also about growth which is why we were particularly proud of the fact that we managed to raise over R50,000 for the Sunflower Foundation, a friend of the Bone Marrow Registry, by donating the first months membership fee of selected new members. The money was put to use to encourage testing, giving people the chance for a real fresh start.