CNA

Famous Faces

CNA is one of South Africa’s largest retailers selling everything from CDs and DVDs to books, games, toys, computer software and even cell phones. They pride themselves on being the retailer who literally has “everything under one roof”. Thus we decided to use a series of print ads to highlight the extent of their range of products. To do this we tried to find an interesting and never seen before execution. So what we did was take two “stars”, the people behind the music, books, movies or software the ads are based on and actually morph them together to illustrate the fact that these products are available at CNA. For example we took an image of Bill Gates and another of Elvis Presley and morphed them into one person. A signature combining the two names of the two “stars” was further used to clue the consumer in to the identities of the people in the picture.