CNA

Famous People

CNA is one of South Africa’s largest retailers selling everything from CDs and DVDs to books, games, toys, computer software and even cellphones. They pride themselves on being the retailer who literally has “everything under one roof”. Thus we decided to use a series of radio commercials to highlight the extent of their range of products and to do this we tried to find an interesting and never heard-before execution. So what if we could take the “stars”, the people behind the music, books, movies or software the ads are based on and find an interesting way to show that they exist all in one place?