Windhoek

Keep it real

Windhoek Lager is a beer that keeps it real. It is 100% pure and contains no additives or preservatives. We were briefed to position Windhoek as a real, no-nonsense, unpretentious, down-to-earth premium beer. We introduced Louis Gossett Jr as the voice of Windhoek. He offers advice to men who are struggling to keep it real. By associating the brand with straight-talking, no-nonsense behaviour we were able to position Windhoek lager as a down-to-earth alternative in the self-important premium beer market.