Jupiter’s blue chip clients take top positions

The Jupiter Drawing Room (Jhb)’s five largest clients demonstrated the power of brand building at the Business Times Top Brands survey held in Johannesburg last week.

Absa, Edgars, Jet, MTN and SAA performed exceptionally in the top ten tables, which were calculated based on spontaneous awareness, trust and confidence and differentiation.

MTN in particular demonstrated a remarkable leap in the tables, moving from 16th position in the Overall Favourite Brand category last year to number 8 this year and closing a considerable gap in the Telecommunications Category filling the number 2 position. Furthermore MTN was voted in the Top 3 for best advertised brands alongside Coca-Cola and Vodacom.

Jet and Edgars took first and second place respectively in the Clothing Stores category, Absa headed up the Banking category and SAA was number 1 in the Domestic category.

Jupiter (Jhb) CEO Renee Silverstone applauded these remarkable ratings: “I commend our clients who we partner on their outstanding brands and achievement. We remain committed to supporting and partnering our clients to ensure that we retain a leadership stance.”

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